GRiT Cricket Protein
GRIT is a cricket-based protein bar that aims to empower individuals and promote environmental sustainability, catering to the fitness-minded and environmentally conscious demographic. This comprehensive branding project includes package design, advertising, and web development.
Most people don’t know that crickets contain 3 times more protein than beef. When they do know, they can choose what’s best for their bodies and the planet.
Advertising campaign
Crickets have powerful hind legs that enable them repeatedly leap great distances over extended periods. They are the embodiment of perseverance and resilience--of GRIT
The advertisement campaign “Harness your inner cricket” takes a playful approach to portraying how GRIT protein bars give humans the strength of crickets.
